Members of Canisius High School’s rowing team along with rowers from McQuaid Jesuit High School are joining forces to partner with JDRF to row for a cure for Type 1 Juvenile Diabetes. The group of high school rowers will be rowing 320 miles over the expanse of the Erie Canal to raise funds for developing treatments and a cure. The Eastco Group’s California Road Studios was honored to be asked by Canisius to create a promotional video documenting the historic event and to create awareness for it. The video needed to generate buzz for both the event and the cause. Canisius loved the video, and we got some great praise for it!
Check it out here: